Press Release, June 8, 2005
Trailer Bridge – New Associate Sponsor of #20 Rockwell Automation Chevrolet in
2005
“We
are proud to have Trailer Bridge on board,” said John Strizzi, Sports
Marketing Manager for Rockwell Automation Power Systems.
“A NASCAR sponsorship allows them to touch many of their
customers in different geographic regions.
We look forward in helping them utilize this sponsorship as a
marketing tool in 2005.” Joe
Cruise, Director Business Development, states, “Trailer Bridge is
excited about being involved with the NASCAR Busch Series and Rockwell
Automation #20 car. Many of
the races geographically overlay Trailer Bridge’s market concentration,
our target customer base, as well as employee recruitment area.
We feel that the on track marketing will be unique in our industry.
Thus far, the response from customers and employees has been
outstanding.” Rockwell
Automation offers unique NASCAR Busch Series sponsorship opportunities,
supported by their internal sports marketing team, known as Matrix Sports
Marketing. Since 2001,
Rockwell Automation and Matrix have helped more than 40 companies develop
and activate successful sports marketing initiatives. Trailer
Bridge (NASDAQ: TRBR) provides
integrated trucking and marine freight service to and from all points in
the lower 48 states and Puerto Rico, bringing efficiency, environmental
and safety benefits to domestic cargo in that traffic lane.
This total transportation system utilizes its own trucks, drivers,
trailers, containers and U.S. flag vessels to link the mainland with
Puerto Rico via marine facilities in Jacksonville and San Juan.
Additional information on Trailer Bridge is available at the
www.trailerbridge.com website. Rockwell
Automation (NYSE: ROK) is a world-leading provider of industrial
automation power, control and information solutions that help customers
meet their manufacturing productivity objectives. The company brings
together leading brands in industrial automation for Complete Automation
solutions, including ALLEN-BRADLEY® controls and engineered
services and Rockwell Software® factory management software,
DODGE® mechanical power transmission products, and Reliance
Electric™ motors and drives.
The company also is a leading provider of contact management
technologies and applications that help companies more efficiently manage
interaction with their own customers.
Headquartered in Milwaukee, Wis., USA, the company employs
approximately 23,000 people at more than 450 locations serving customers
in more than 80 countries. Matrix™ Sports Marketing, part of Rockwell
Automation, is a full service sports marketing agency focused on
effectively delivering brand awareness and sales growth. Formed in 2001,
Matrix utilizes its broad resources and expertise to develop and activate
cost–effective, high-ROI promotional programs.
Capabilities include sponsorship management, branding platforms,
integrated promotional planning, public relations management, hospitality
and corporate entertainment, mobile marketing initiatives, on-site event
management and licensing agreements.
For more information about Matrix Sports Marketing, please visit
www.matrixsm.com. |