Press Release,
June 8, 2005 

Trailer Bridge – New Associate Sponsor of #20 Rockwell Automation Chevrolet in 2005

 
GREENVILLE, SC--JUNE 8, 2005--Rockwell Automation is proud to announce that Trailer Bridge has signed on as an associate sponsor of the Rockwell Automation #20 NASCAR Busch Series entry for the 2005 season.  This sponsorship marks the first ever sports marketing program for the company. 

 “We are proud to have Trailer Bridge on board,” said John Strizzi, Sports Marketing Manager for Rockwell Automation Power Systems.  “A NASCAR sponsorship allows them to touch many of their customers in different geographic regions.  We look forward in helping them utilize this sponsorship as a marketing tool in 2005.”

 Joe Cruise, Director Business Development, states, “Trailer Bridge is excited about being involved with the NASCAR Busch Series and Rockwell Automation #20 car.  Many of the races geographically overlay Trailer Bridge’s market concentration, our target customer base, as well as employee recruitment area.  We feel that the on track marketing will be unique in our industry.  Thus far, the response from customers and employees has been outstanding.”

 Rockwell Automation offers unique NASCAR Busch Series sponsorship opportunities, supported by their internal sports marketing team, known as Matrix Sports Marketing.  Since 2001, Rockwell Automation and Matrix have helped more than 40 companies develop and activate successful sports marketing initiatives.

 Trailer Bridge (NASDAQ: TRBR) provides integrated trucking and marine freight service to and from all points in the lower 48 states and Puerto Rico, bringing efficiency, environmental and safety benefits to domestic cargo in that traffic lane.  This total transportation system utilizes its own trucks, drivers, trailers, containers and U.S. flag vessels to link the mainland with Puerto Rico via marine facilities in Jacksonville and San Juan.  Additional information on Trailer Bridge is available at the www.trailerbridge.com website.

 Rockwell Automation (NYSE: ROK) is a world-leading provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation solutions, including ALLEN-BRADLEY® controls and engineered services and Rockwell Software® factory management software, DODGE® mechanical power transmission products, and Reliance Electric motors and drives.  The company also is a leading provider of contact management technologies and applications that help companies more efficiently manage interaction with their own customers.  Headquartered in Milwaukee, Wis., USA, the company employs approximately 23,000 people at more than 450 locations serving customers in more than 80 countries.

 Matrix™ Sports Marketing, part of Rockwell Automation, is a full service sports marketing agency focused on effectively delivering brand awareness and sales growth. Formed in 2001, Matrix utilizes its broad resources and expertise to develop and activate cost–effective, high-ROI promotional programs.  Capabilities include sponsorship management, branding platforms, integrated promotional planning, public relations management, hospitality and corporate entertainment, mobile marketing initiatives, on-site event management and licensing agreements.  For more information about Matrix Sports Marketing, please visit www.matrixsm.com.


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